Find your path
For indie makers, bootstrappers & vibecoders
AI made building cheap — you can ship a product solo. The hard part is now everything after: launching, getting traffic, charging legally, and growing without a team. Here is the map and the stack.
Is this you?
- You can build with AI / no-code, but launch, traffic and monetisation are the real wall.
- VAT on digital products across the EU (and the world) confuses you.
- You are not sure whether you need a company, or which payment setup to use.
- You want to grow the thing without hiring — systems, not headcount.
Your legal setup path (EU)
The same spine every one-person business hits — in the order that makes sense for you.
- 1 Set the foundation Validate, then choose a legal setup for a product business.
- 2 Company when it is real Sole trader to start; an OÜ once the product earns and reinvests.
- 3 Get paid & handle VAT Merchant of record vs Stripe — who owns the VAT on a digital sale.
- 4 Bank & book it A business account and clean books from the first sale.
Your stack
The tools that actually earn their place for this kind of work.
Start here
Once it earns, the admin layer — tax, VAT, banking — is the same for everyone. Get it set up once.
The legal setup, step by stepGet the playbook for your path
One email a month — the tools, the money and the EU admin of going solo. No spam.
Not quite you? Other paths
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