Solopreneurship.eu

Find your path

For affiliates, media buyers & niche-site owners

You run traffic and monetise it — affiliate, ads, arbitrage, niche sites. This is how to keep that income legal, banked and scalable in Europe, so you can deduct your ad spend, avoid frozen accounts, and one day sell what you built.

Is this you?

  • You earn from networks and ad revenue, but you are not sure how to declare it properly.
  • You worry a fintech will freeze the account the week a big payout lands.
  • VAT and "reverse charge" on commissions is a fog — US network vs EU network, who charges what.
  • You are tired of the "just take it in crypto and don't declare it" advice.
  • You want to scale past one site — and keep the option to sell the asset later.

Your legal setup path (EU)

The same spine every one-person business hits — in the order that makes sense for you.

  1. 1 Run it legally from day one Affiliate / ad income is business income. The white path — and why it beats a crypto cash-out.
  2. 2 Pick a structure Sole trader now, an Estonian OÜ when reinvestment justifies it.
  3. 3 Handle VAT & reverse charge Commissions are a B2B service — the part everyone gets wrong.
  4. 4 Bank it where it won't freeze A dedicated account matched to your vertical, with clean invoices.
  5. 5 Invoice networks & keep books Set aside tax, deduct ad spend, stay audit-proof.

Your stack

The tools that actually earn their place for this kind of work.

Best business bank accounts for EU freelancers Best invoicing & accounting software (EU VAT) Best automation tools (Make vs Zapier vs n8n) Best AI tools for solopreneurs Best web hosting for solopreneurs in Europe

Start here

The next level is owning the asset, not renting traffic — productising and automating what you run.

See the indie-maker path

Get the playbook for your path

One email a month — the tools, the money and the EU admin of going solo. No spam.

Not quite you? Other paths

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