Find your path
Which kind of one-person business are you?
Every solo operator hits the same legal and money spine — but arrives by a different door. Pick yours and get the setup path, the stack, and where to start.
Not sure which one you are?
Take the 2-minute archetype quiz — Builder, Trafficker, Specialist, Operator or Projectologist — and get a shareable result.
Affiliates & media buyers
You run traffic and monetise it — affiliate, ads, arbitrage, niche sites. This is how to keep that income legal, banked and scalable in Europe, so you can deduct your ad spend, avoid frozen accounts, and one day sell what you built.
Your pathIndie makers & bootstrappers
AI made building cheap — you can ship a product solo. The hard part is now everything after: launching, getting traffic, charging legally, and growing without a team. Here is the map and the stack.
Your pathJust left your job
You are great at the craft — the company used to handle the rest. Now the admin is yours: registering, invoicing, VAT, taxes, contracts. Here is that operational layer, in plain English and in order.
Your pathFreelancers & consultants
You sell your skills to clients — and at some point the spreadsheet stops coping. This is how to run a freelance business properly in Europe: banked, invoiced, taxed, and ready to grow past trading hours for money.
Your pathCreators & course-sellers
You build an audience and turn attention into income — content, a newsletter, courses, a community, sponsorship. This is how to run that as a real business in Europe: paid, banked, VAT-handled, and built on assets you own rather than a platform that can switch you off.
Your pathCoaches & consultants
You sell expertise — coaching, advisory, done-with-you programmes. This is how to run an advisory practice properly in Europe: booked, contracted, banked and taxed, so you can raise rates, package your knowledge, and stop living entirely off the calendar.
Your pathRemote workers & nomads
You work location-independent — clients or products, lived across borders. This is how to run a portable one-person business legally from Europe: the right base, multi-currency banking, cross-border invoicing and a structure that travels with you.
Your pathTraders (stocks/forex/crypto)
You trade your own capital — equities, forex or crypto. This is the unglamorous half nobody covers: declaring trading P&L properly in Europe, the tax software that survives an audit, and banking and structure that keep it clean and white.
Your pathSolo investors
You grow capital rather than trade it — index funds, dividends, maybe angel or property. This is how a European solo handles the admin around it: declaring investment income, the right platforms and accounts, and building toward income that does not need your time.
Your pathFreelance designers
Brand, UX, graphic or product design — sold to clients. This is how to run a design practice as a real business in Europe: priced on value not hours, contracted, banked and invoiced, with a portfolio that actually wins work.
Your pathFreelance marketers
SEO, content, ads, social — sold to clients as a solo marketer. This is how to run it as a proper business in Europe: priced on results, contracted, banked and invoiced, with the tool stack and retainers that make it scale past your own hours.
Your pathFreelance developers
You build software for clients as a solo dev. This is how to run it as a business in Europe — contracted, banked, invoiced and taxed — and how to turn client work into your own products and recurring income instead of an endless queue of projects.
Your pathFreelance copywriters
You sell words that work — copy, content, ghostwriting. This is how to run a writing business in Europe: priced properly, contracted, banked and invoiced, and turned into higher-value retainers and your own assets instead of per-word rates.
Your pathSocial media managers
You run social for clients — content, scheduling, community, ads. This is how to run it as a real business in Europe: priced on retainers not posts, contracted, banked and invoiced, with a stack that lets one person manage many accounts without drowning.
Your pathVirtual assistants
You run the back office for other businesses, remotely — admin, inbox, ops, support. This is how to run your own VA business properly in Europe: banked, invoiced, taxed, and systemised so you can serve more clients and raise rates without burning out.
Your pathOnline tutors & teachers
You teach online — languages, academics, skills, music — to students anywhere. This is how to run teaching as a real business in Europe: banked, invoiced, taxed, and grown beyond 1:1 hours into courses and group programmes that earn while you sleep.
Your pathE-commerce & online sellers
You sell physical or print-on-demand products online — your own store, Etsy, Amazon, dropshipping. This is how to run it legally from Europe: the VAT and OSS that trip everyone up, banking that handles the flows, and accounting that keeps a one-person shop audit-proof.
Your pathTranslators & language pros
You translate, localise or interpret for clients across borders. This is how to run a language business properly in Europe: banked, invoiced, taxed, and priced on value — with the cross-border payment and admin setup that keeps your margin yours.
Your path