Find your path
For solo e-commerce & online sellers
You sell physical or print-on-demand products online — your own store, Etsy, Amazon, dropshipping. This is how to run it legally from Europe: the VAT and OSS that trip everyone up, banking that handles the flows, and accounting that keeps a one-person shop audit-proof.
Is this you?
- You sell across borders and EU VAT/OSS is a genuine fog.
- Marketplace payouts, refunds and fees make your real numbers hard to see.
- You are unsure how to declare it cleanly or what to set aside for tax.
- You want to run a lean store solo without an accountant on speed-dial.
Your legal setup path (EU)
The same spine every one-person business hits — in the order that makes sense for you.
- 1 Register & pick a structure Sole trader now, a company as volume grows.
- 2 Get VAT & OSS right Cross-border selling — the part that trips up every online seller.
- 3 Bank & take payments A dedicated account and a processor that fits your channels.
- 4 Keep audit-proof books Reconcile payouts, fees and refunds; set tax aside.
Your stack
The tools that actually earn their place for this kind of work.
Start here
The next level is owning the brand and the customer, not renting a marketplace and its fees.
See the indie-maker pathGet the playbook for your path
One email a month — the tools, the money and the EU admin of going solo. No spam.
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