Find your path
For creators, course-sellers & newsletter writers
You build an audience and turn attention into income — content, a newsletter, courses, a community, sponsorship. This is how to run that as a real business in Europe: paid, banked, VAT-handled, and built on assets you own rather than a platform that can switch you off.
Is this you?
- You make content and sell to your audience — but money arrives from five platforms and no two pay the same way.
- You have never sorted VAT on digital products sold across the EU and to other countries.
- Most of your reach sits on someone else's platform that could change the rules tomorrow.
- You want to turn an audience into owned assets — a list, a product, recurring income.
Your legal setup path (EU)
The same spine every one-person business hits — in the order that makes sense for you.
- 1 Pick your income model Newsletter, courses, products, community, sponsorship — and how they stack.
- 2 Register & pick a structure Sole trader now, a company when reinvestment justifies it.
- 3 Handle VAT on digital products Selling courses and downloads cross-border — VAT/OSS done right.
- 4 Take payments & bank it A processor for digital products and a dedicated account.
Your stack
The tools that actually earn their place for this kind of work.
Start here
The next level is turning your audience into a product business you own — and can automate.
See the indie-maker pathGet the playbook for your path
One email a month — the tools, the money and the EU admin of going solo. No spam.
Not quite you? Other paths
Affiliates & media buyers Indie makers & bootstrappers Just left your job Freelancers & consultants Coaches & consultants Remote workers & nomads Traders (stocks/forex/crypto) Solo investors Freelance designers Freelance marketers Freelance developers Freelance copywriters Social media managers Virtual assistants Online tutors & teachers E-commerce & online sellers Translators & language pros