Based in
Narva, Estonia
Working solo
~2 decades
Portfolio
~30 digital assets
Focus
Clean, compounding
The story
Solopreneurship.eu is a European magazine about the one-person business in the digital world — part field notes (the cases, the wins, the burnout) and part review desk: honest, EU-aware takes on the tools solos actually run on.
It isn't written from theory. Behind it is a one-person venture studio — a portfolio of around thirty digital assets I build and run alone in Europe: SEO and affiliate engines, micro-SaaS, EU-locale marketplaces. Nearly two decades solo at a laptop, with an economics background underneath it. The roots go back further: family businesses that closed when I was young, and an early conviction that a salary would never build real wealth.
After years of client work, one thing became personal and clear: I didn't want clients. The particular burnout of endlessly bending yourself to fit them was enough. What I wanted was independence — remote, solo projects that earn on their own, built under my own name. There were partnerships along the way; one ended, and the thing I'd built kept running without me — quiet proof the skills were real.
Then AI changed what one person could ship, and a focus that had been scattered across client services snapped onto solo projects and automation. This site is the distillation of all of it — and, honestly, a working example of the thing it's about.
What I'm drawn to is a specific kind of business: clean, legal, long-term and scalable — assets that compound and could be sold one day, not schemes that pay once and burn a bridge. No traffic-arbitrage games, no gambling, no grey-area tricks. Partly that's values; partly it's just the maths — the durable money is in something you can run in daylight for a decade. Everything I run is clean and built on organic search, AI and content rather than paid ads.
Most solopreneur writing is American. The European reality — VAT and OSS, e-Residency, juggling jurisdictions, the EU tool landscape — is the gap this site fills, from someone living it: the money, tools, admin and honest trade-offs of going solo in Europe.
Start here
What I'd actually recommend
Setting up a one-person business in Europe? These are the roundups I'd read first — each an honest, EU-first comparison of the tools that matter most.
Invoicing & accounting
Best invoicing & accounting tools for EU solos
The VAT/OSS layer, sorted.
Read →
Getting paid
Best payment processors for digital products
Who owns the EU VAT problem.
Read →
Leverage
Best AI tools for solopreneurs
What actually saves a solo time.
Read →
How this site makes money
Some links here are affiliate links: if you sign up through one, the site may earn a commission at no extra cost to you. Recommendations come first, the link second — the full policy is on the affiliate disclosure page.
Not professional advice
Articles on tax, VAT, e-Residency and money are practical explainers, not legal, tax or financial advice. Figures are checked against official sources and linked, but they change — verify anything that affects a real decision. See the terms of use.